The Journey so far
India is the fastest-growing country when it comes to the adaptation of the internet and mobile connectivity. Indian liberalization is changing its definition. At the same time, the voice against gender discrimination is at its peak. Millennials and Gen Z are redefining the economy of the country and the country is running fast with the internet in hand. Marketing is changing fast and so the behavior of the consumers.
In April 2017, Surat-based iVIPANAN Digital Marketing services realized the need for a community that speaks for women of society. The company’s girl team launched a blog and a community that started writing and talking about females’ fantasies, choices, lifestyle, fashion, selection, and career. The name of the community was Girl in Neighbour.
The community has grown up well under the community leader Shruti Sheth since then. Reaching out to different colleges and universities to spread awareness of the internet and social media security and privacy concerns. Community’s Facebook platform was flooded with many personal talks and interviews with industry experts raising sensitive issues of the society.
The year 2020 came as a realization of the change. Heavily affected by the pandemic, industries have suffered big losses. Mass marketing doesn’t look like the solution. It required a more specific audience to target – more gender-specific – more demographically defined.
Realising the need of the time and demand of the market, on 24th October 2020, Girl in Neighbour relaunched with new goals, a new vision, a new name, and a new identity. The community is now known as – She the Power.
She the Power defines the strength of feminism. While people around us are talking about women empowerment, we talk about powerful women. Women are the source of power. They are born with power. They ignite the power in society. No one needs to empower the source of power! She is the face of power, she signifies power.
She the Power is an initiative by iVIPANAN Digital Marketing Services. The community runs different programs parallelly.
Online Publishing: As the need of the market, She the Power brings the first of its kind of service to provide digital platforms for local businesses to feature their products and services to target female audience. We understand the need of the businesses and hence our digital marketing expert team of girls help the local businesses to give value for their marketing budget.
Blogging: We speak liberally about female’s fantasies, dreams, and desires. Our blog platform gives words to each woman’s unspoken words. We invite young girls to come and write their hearts out on our blog platform.
Community: Continuous and consistent empowerment is the need of any human being. We provide paid community membership to women. We invite industry experts periodically to deliver a session to our community members. It helps our members not only gaining knowledge but it gives them the confidence to grow professionally too.
Digital Marketing: The challenge to the small local businesses is the marketing budget. Online publishing platforms give them an idea and exposure to the power of the internet. Once initiating with our online publishing marketing campaigns, we help them to step forward with more defined and customized digital marketing solutions under our parent company iVIPANAN’s banner.
Shruti Sheth is a community leader. The co-founder of iVIPANAN is the backbone of She the Power. With more than 14 years of career, she has anchored Girl in Neighbour during its inception. Under her guidance, only in a very short span, the community became a familiar name in the city.
Coordinator & PR: