World Water Day on 22 March this year proved to be the most effective water day we have seen in last many years. With the power of social media, people have literally spread the message to save water. Many states in India are already facing a scarcity of water in the very starting season of Summer. The message of ‘Save water’ is not limited to one day only and we all must become serious to save water till the monsoon season arrives in India. The recent campaign by Livpure is spreading the message of ‘Save water’ by promoting the campaign CuttingPaani.
The campaign is spreading the message on the social media to drink water as per the need. The hashtag #cuttingpaani is also getting popular on Twitter. This initiative is making all of us think about saving at least half a glass of water when we go feel thirsty. The bottom line is not to waste the water if our thirst is half.
Our team of Girl in neighbour decided to support this campaign and started using a half glass of water only if they are not so thirsty. At our office, we have started serving the half glass water to the clients and guests. If they want more then only we are offering more water. The point is not that we don’t want to offer more water but we believe if the person needs more water to drink, he can definitely ask for more.
The campaign by Livepure has some beautiful videos too which are shared on Youtube channel. These videos make us thinking about how can we save the water at home, office and at restaurants.
We all have taken a pledge to save water at our office and at our homes too. We are already facing water issue in our city Surat, Gujarat and hence this campaign automatically comes near to our hearts. The concept of Cutting Paani must reach out to the maximum people and we all must save the water in any possible sense. Let us all enjoy “Cutting Paani” this summer!